This world-class, four-day annual event, attended by over 3,000 participants, has experienced tremendous growth year after year in both size and attendance. Attendees gain insights on global leadership perspectives from renowned keynote speakers and choose from over 30 comprehensive breakout sessions featuring industry experts. TD Ameritrade Institutional has garnered increased media attention, with numerous articles citing the event's themes. The branding and design were closely aligned with the TDAI look and feel, creating a more motivational and inspirational tone for the future. The extensive tactics included ongoing print and digital communications throughout the pre-event, during-event, and post-event periods, as well as comprehensive onsite collateral. The event won gold awards in Marcom competitions.