This world-class, 4-day annual event with over 3,000 attendees has experienced tremendous growth year after year, in size and attendance. Attendees hear about global leadership perspectives from renowned keynote speakers and choose from over 30 comprehensive breakout sessions with featured industry experts. TD Ameritrade Institutional has received an increased level of media attention citing the event themes in numerous articles. The branding and design aligned more closely with the TDAI look and feel. The tone was more motivational and inspirational for the future. The tactics were extensive. Print and digital communications were ongoing throughout the pre-, during-, and post-event periods. There was extensive onsite collateral. it won gold awards in Marcom competitions.