Shangri-La Hotels & Resorts is one of the most luxurious hotel brands in the world. Their highly structured and detail-oriented brand guideline, known as the Playbook, could easily serve as the definitive brand manuscript for the entire hospitality industry in Asia and beyond!
With 20 years of design experience in art direction in traditional and digital media, Eric has executed numerous international brand identities, website design, social media strategy. The devil is in the details, from concept and design development to a name card placement at a conference, he is dedicated to the value of design practices that show enduring results as inventive strategies and branding campaigns that work — making clients look good on paper, digital media and beyond.
