AmEx
A CASE STUDY
It’s HUGE!!! American Express’ monthly merchant statement for its North America, Europe and Australia markets was completely reimagined in 2015. This step-by-step case study showcases the process of a seemingly simple desktop publishing work. From different regional focus group, to cleverly bridging the online and postal versions, hence it’s a larger than life project.
freelance / design direct/ design / production / logistic / 2015
A hybrid designer with lots of print experience was needed by usTwo, a New York downtown studio, to take on this seemingly simple project. It took months and rounds of interviews, focus groups, design exploration to multi-continent coordination, to retrofit American Express to the 21st century.
freelance / design direct/ design / production / logistic / 2015
freelance / design direct/ design / production / logistic / 2015
Animation showcases how the new design, grid and spacing interact with the hierarchy and organization of information hand-picked by actual account users and clients from different regions in three continents — North America, Europe and Australia.
