AmEx
CASE STUDY
In 2015, American Express undertook a major overhaul of its monthly merchant statements for the North America, Europe, and Australia markets. This case study details the comprehensive process of this extensive project, which began with regional focus groups and culminated in seamlessly integrating online and postal versions. Though it may appear to be a straightforward desktop publishing task, the project’s scope and impact were truly substantial. It’s larger than life!
freelance / design direct/ design / production / logistic / 2015
A hybrid designer with lots of print experience was needed by usTwo, a New York downtown studio, to take on this seemingly simple project. It took months and rounds of interviews, focus groups, design exploration to multi-continent coordination, to retrofit American Express to the 21st century.
freelance / design direct/ design / production / logistic / 2015
freelance / design direct/ design / production / logistic / 2015
Animation showcases how the new design, grid and spacing interact with the hierarchy and organization of information hand-picked by actual account users and clients from different regions in three continents — North America, Europe and Australia.
