Cohen & Steers
Cohen & Steers is an investment manage company which specializes in liquid real assets. With under 400 employees as a smaller firm, it offers more room for creative freedom hence more interesting projects.
freelance creative direction / design / production / logistic / 2018
Amazing client, so grateful to have had met a great in-house team at Cohen & Steers. The idea of this annual report hit me when I was travelling to present the other 5 ideas. At first, the hidden surprise came off as “too gimicky” to some but then some praises had turned it around as the final design. Ready for the reveal of the hidden egg? It was just simply spelling out “2017” on the entire back and front covers. Cheers!
freelance creative direction / design / production / logistic / 2017
For some reason, no one really can master designing Fortune 500 corporations’ holiday card. I have done a dozen of them for large or small companies, I still think it’s one of the hardest design to do. t seems like it’s easiest of all, it is festive and happy, the emotion it brings is all great but the blind spot isn’t seen by many — all the compliance and restrictions that apply — along with the brand guideline, it has to be wrapped up with neuralized in religion, politics and season-free.
freelance design / production / logistic / 2018
These little precious mini pictorial moments spell out different industries in financial language. From my first assignment in 2000, always fun and never a dough moment making infographics!
freelance creative direction / design / 2017
For some reason, i do not think I have mastered making a holiday card for any companies even I have done at least a dozen of them for large or small companies. It is hardest design to do due to it seems like it’s easiest of all, it is festive and happy, the emotion it brings is all great but the blind spot isn’t seen by many — all the compliance and restrictions that apply — along with the brand guideline, it has to be wrapped up with neuralized in religion, politics and season-free.
freelance creative direction / design / production / logistic / 2018
Can you see summer through the glasses? Ah summer is here! It can be a wishful thinking, but that’s what the packaging has to convey. By the way, the packaging does come with an elegant aluminum temperature-controlled to-go sippy cup for all beverages.
