Chaumet
Besides North America, the House of Chaumet is a familiar high-end jeweller brand based in Paris. Founded in 1780, it became the official jeweller of Napoleon I in 1802. Two hundred and ten years later, as of 2012, it has become part of LVMH empire.
print / creative direct / design / production / 2017
Moon Festival also known as Autumn Festival is one of the more important annual celebration of Chinese culture. For the last three decades, most large luxury goods corporations would use this special occasion to send their customers custom designed and packaged mooncakes to show their appreciation. From the flavor of this traditional sweet treat to their elaborate creative packaging, It had grown into a competition between companies. It is the equivalent to what annual report design for American companies.
print / creative direct / design / production / 2017
print / creative direct / design / production / logistic / 2015~
