NYLife
New York Life offers a wide selection of life insurance policies and add-ons, it is well prepared to cover almost anything life throws. Its brand material has to communicate New York Life is standing by and doing right by clients.
With 20 years of design experience in art direction in traditional and digital media, Eric has executed numerous international brand identities, website design, social media strategy. The devil is in the details, from concept and design development to a name card placement at a conference, he is dedicated to the value of design practices that show enduring results as inventive strategies and branding campaigns that work — making clients look good on paper, digital media and beyond.