Name-dropping since 1996

GM Promark

CASE STUDY

From brainstorming to the approved concept, from research and testing with focus groups to collateral production, this step-by-step case study captures the branding process of a new beginning for part of General Motors. It details the transformation from GM Asset Management to Promark, showcasing the comprehensive approach to rebranding.

Start from Basics

hand-drawn / brainstorming / design / 2003

This is probably the most enjoyable part of the entire branding process. Nevertheless, do not overlook these “doodles,” because a doodle can speaks a thousand words!

With 20 years of design experience in art direction in traditional and digital media, Eric has executed numerous international brand identities, website design, social media strategy. The devil is in the details, from concept and design development to a name card placement at a conference, he is dedicated to the value of design practices that show enduring results as inventive strategies and branding campaigns that work — making clients look good on paper, digital media and beyond.