Name-dropping since 1996

GM Promark

A CASE STUDY

From brainstorming to approved concept, from research, testing with focus groups to collateral production, from GM Asset Management to becoming Promark, this step-by-step case study has captured the branding process of a new beginning for part of General Motors.

Start from Basics

hand-drawn / brainstorming / design / 2003

This is probably the most enjoyable part of the entire branding process. Nevertheless, do not overlook these “doodles,” because a doodle can speaks a thousand words!

With 20 years of design experience in art direction in traditional and digital media, Eric has executed numerous international brand identities, website design, social media strategy. The devil is in the details, from concept and design development to a name card placement at a conference, he is dedicated to the value of design practices that show enduring results as inventive strategies and branding campaigns that work — making clients look good on paper, digital media and beyond.